Locally Owned Radio is pleased to provide advertisers with these resources. If you have any questions, do not hesitate to contact us!
1. A MUST READ!!! - Recessions Provide a Perfect Opportunity for Advertising to Do Its Job
2. ANOTHER MUST READ!!! - About.com Marketing - Should You Cut Your Marketing Budget During a Recession?
3. The Radio Advertising Bureau – Access a wealth of information about Radio marketing. Click the icon on the top left that says “For Advertisers”. On the next page, click the “New User Sign Up” link to sign up.
4. The Radio Ad Effectiveness Lab - Dedicated to improving industry understanding of how Radio advertising works and increase advertiser confidence in Radio as an advertising medium.
5. The Idaho Economic Forecast Project - a community sponsored research program of the College of Business and Economics at Boise State University. It provides forecasts of population, employment, income and housing starts, with an extensive discussion of the direction the state/region is most likely to take over the next few years.